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TikTok is introducing a fresh option that enables them to lessen the quantity of AI-created content appearing in their streams. This move comes as the service disclosed that it currently hosts in excess of 1 billion AI-generated clips.

Trial and Implementation

The update is undergoing trials over the next few weeks before a widespread rollout. This development comes amid a surge in AI content, driven by recent AI video creators.

The Broader AI Trend

It has been noted that approximately a tenth of the most rapidly expanding content creators on a popular video site exclusively feature AI-generated videos. A considerable share of this content is classified as mass-produced AI material, a label for substandard, bulk-generated content that is typically illogical or surreal.

Our research shows that many people enjoy content produced via AI tools, ranging from digital art to educational videos, and we want to offer the community the power to increase or decrease of that, based on their own preferences,” stated a company executive.

Volume and Proportions

The platform disclosed that there are now 1.3bn videos on its service labeled as artificially created. In total, more than 100 million pieces of content are submitted to the app every day, making AI-generated material a relatively small percentage of its overall inventory.

User Control Features

Members will be in a position to reduce or increase the volume of AI-generated videos they watch by using the content preference option in the application and picking the AI content topic. Further subjects that can already be modified under the setting include news, fashion, aesthetics, and movement.

AI Disclosure Rules

TikTok’s guidelines mandate content makers to label convincing AI-made content, and it forbids malicious AI impersonations of celebrities or crisis events. Any authentic-looking artificial content that is not labeled can be removed under its user guidelines.

Additionally, the platform will now add an “AI-made” label to content produced via its built-in AI features, or flagged by an collaborative effort for identifying content made by AI. This step is intended to deter users from trying to evade the tagging system.

AI Literacy Programs

TikTok is also launching a two million dollar awareness program for experts and organizations to create learning resources about ethical AI use. This initiative will benefit educational bodies focused on teaching coding and technology.

Content Safety Approach

The video-sharing app has justified its content review process, amid controversy over intentions to lay off hundreds of review team members in the United Kingdom. The company is set to cut a significant number of roles in its user protection department in London, with trade unions and digital protection specialists voicing alarm that staff are being displaced by machine-led review.

A company official stated that staff-based oversight would continue to be important, but automated tools can protect employees by filtering out the most graphic content prior to it is viewed by staff. TikTok reported a 76% decrease in explicit and harmful content reviewed by content reviewers over the last 12 months due to reliance on its automated systems.

We believe it is crucial to integrate humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we further consider it’s very important to minimize viewing of unsafe media as rapidly, which is where a lot of the machine support is really helping us operate efficiently.”